BENI

Campus Curator

@girlswhothriftchic is a fashion-focused Instagram community I created to organically integrate BENI into Gen-Z thrift culture.

The account features curated resale finds, trend-led graphics, and trial Reels that subtly direct audiences to BENI’s platform while fostering community engagement and discovery. I handled concept development, visual design, content strategy, and early-stage growth experimentation.

FEATURED ON BENI & MASSARA MARKETING